Privacy Policy

1. Who We Are

Alina Balloon is a balloon installation service based in Los Angeles, California, serving the greater Los Angeles area. References to "we," "us," or "our" refer to Alina Balloon.

Contact: (707) 971-9977

2. Information We Collect

We collect information you provide directly when submitting our inquiry form:

• Name
• Phone number
• Email address
• Event date, type, and location
• Budget range
• Any notes or reference links you choose to share

We also automatically collect certain technical data when you visit our website:

• IP address and general location (city/region level)
• Browser type and device information
• Pages visited, time on site, and referral source
• Interactions such as clicks, scrolls, and session recordings (via Microsoft Clarity)

3. How We Use Your Information

• Respond to your inquiry and provide a custom quote
• Confirm event bookings and coordinate installations
• Communicate with you about your event
• Manage client records using our CRM system
• Improve our website and marketing through analytics
• Measure the performance of our Google Ads campaigns

We do not use your information for automated decision-making or profiling.

4. Third-Party Services We Use

Google Analytics & Google Ads (Google Tag Manager)

We use Google Tag Manager (GTM-WML56PQL) to load Google Analytics and Google Ads conversion tracking. These tools collect anonymized data about how visitors use our website. You can opt out at tools.google.com/dlpage/gaoptout. Google's privacy policy: policies.google.com/privacy.

Microsoft Clarity

We use Microsoft Clarity for heatmaps and session recordings to understand how visitors interact with our site. Data is anonymized. Opt out at choice.microsoft.com. Microsoft's privacy policy: privacy.microsoft.com.

CRM

We use a CRM system to manage client inquiries and bookings. Information you submit may be stored in this system. Our CRM provider processes data on our behalf and is prohibited from using your data for their own purposes.

Web Hosting

Our website is hosted on a third-party provider. Standard server logs may be retained per their terms.

5. Cookies

• Analytics cookies (Google Analytics) — track usage, expire after 2 years
• Advertising cookies (Google Ads) — measure ad performance, persist up to 90 days
• Session cookies (Microsoft Clarity) — support heatmaps, expire within 24 hours

You can control or disable cookies through your browser settings.

6. We Do Not Sell Your Information

We do not sell, rent, trade, or transfer your personal information to third parties for their own marketing or commercial purposes — under any circumstances. This applies to all categories of personal information we collect.

7. Your California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights:

• Right to Know — request what data we have collected about you
• Right to Delete — request deletion of your personal information
• Right to Correct — request correction of inaccurate data
• Right to Opt Out — we do not sell or share data, so no opt-out is needed
• Right to Non-Discrimination — we will not discriminate for exercising your rights

To exercise any right, contact us at (707) 971-9977. We will respond within 45 days as required by law.

8. California Online Privacy Protection Act (CalOPPA)

• Users can visit our site anonymously
• This Privacy Policy is linked from our website and accessible at all times
• We will notify users of material changes by updating the date at the top of this page

Do Not Track: Our website does not currently respond to DNT signals. You may use the opt-out tools in Section 4.

9. Children's Privacy (COPPA)

Our services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have done so, contact us and we will delete it promptly.

10. Data Retention

We retain your information for as long as necessary to fulfill the purpose collected — typically up to 3 years after your last interaction, unless law requires longer retention. You may request deletion at any time.

11. Data Security

We implement reasonable technical measures to protect your data. However, no method of internet transmission is 100% secure.

12. Changes to This Policy

We may update this policy from time to time. We will update the "Last updated" date at the top. Continued use of our website constitutes acceptance of the updated policy.

13. Contact Us